HISTORY OF ILFORD

Ilford Super Cinema stood next to Balfour Road at Ilford Broadway. It opened on 14th October 1922 and boasted an orchestra. During the intermission lyrics would be screened with a bouncing ball while the audience sang along accompanied by an impressive organ.  Most went to the cinema just to watch movies, but for those that could afford it uniformed waitresses served food in the Cafe Lounge on the first floor. On hot days ushers carried containers distributing a floral scented mist into the air which helped mask body odour and the smell of cigarette smoke. The cinema fell victim to a V2 rocket in 1945. Boarded up, it got demolished in 1959 to be replaced by a C&A store, a chain famous for selling clothes. Woolworths took over the lease of the site when C&A ceased trading in 2000.

The  Cinema  is showing "THE TEMPLE OF VENUS" with the date JUNE 16TH visible. Advertised at the side of the building are "THE LOVES OF MARY QUEEN OF SCOTS" and "THE HEART RAIDERS",  "THE TEMPLE OF VENUS" a Fox film released in 1923 starring Phyllis Haver as Constance Lane and "THE HEART RAIDERS" released by Paramount in 1923 starring Agnes Ayres and Mahlon Hamilton.

ABDULLA, the sign is over a tobacconist's shop, was a brand of tobacco.

Postcard Publisher: Photocrom

Year: c.1923.

Churches

Clock Tower

Coventry Road

Cranbrook Castle

Cranbrook Road

Empress Avenue

General Post Office

Hainault Street

High Road / High Street

Ilford Hippodrome

Ilford Hill

Ilford Lane

Ley Street

Park Avenue

The Broadway

The Drive

Transport

Novelty

Multi-view

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